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Meta Ads now offers location targeting

Meta just updated the location targeting settings for some accounts.

What’s changed.

In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited them, regardless of their permanent address.There were four available options to choose from:

People living in or recently in this location

  1. People living in this location
  2. People recently in this location
  3. People traveling in this location
  4. Now, the dropdown menu for location targeting has been eliminated, leaving only the “Living in or recently in this location” option. This change signifies that the other options have been removed, and advertisers no longer need to choose a specific type of location targeting.

John Loomer

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No exceptions have been identified for campaign objectives or optimization. The Facebook campaign objective is the main goal of the ad. It influences the various options such as optimization and delivery. Optimization, on the other hand, determines who sees the Facebook ad, as the platform will display the ad to those most likely to perform the desired action.


, although not explicitly mentioning the change, seems to have been updated to reflect this new approach in location targeting.Meta’s documentationWhy we care. Understanding this new approach to reach your target audience is crucial.

With multiple targeting options eliminated and the focus being on “Living or recently in this area,” understanding this change is essential. Adopting these changes and optimizing your campaign objectives will ensure that you are displaying ads to the most relevant users. This will lead to better performance of your ads and a higher return on investment.

Digital Marketing Expert
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