Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and through Google’s vast network of advertisers. Google Ads allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. Google Ads allow the advertiser to specifically target preferred geographic regions with specific keywords and direct clicks to the appropriate content to connect your business with people looking for your products and services. Google ads allow your business to track the data of impressions and clicks so that you can optimize your content for greater conversion and lower ad cost.
The advantage of creating a Digital Ads campaign for a small business is that this platform lets you target geographic areas and keywords that your organic search isn’t reaching. Another great strategy is to capture brand search traffic that you cannot legally optimize your website for. Ex. Your company serves the HVAC market and people brand search for “Company X HVAC”. You can capture some of this traffic by properly optimizing your ad campaign.
Our Goal When Managing Your Google Ads Campaign:
- Maximum impressions
- Maximize highly targeted clicks
- Maximize landing page conversions
- Optimize for lowest cost per click