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Data Tracking Methods

There are many ways to perform data tracking techniques. Data tracking can be applied to all aspects of a business. Whether it be financial data, different marketing techniques, or the inventory for your business, data tracking can help improve all aspects. Let's say you run a t-shirt printing company. You order 1,000 shirts per month but at the end of every month you find that you have left over shirts. Through data tracking we go through your inventory records and find out the perfect number of shirts you need to keep orders flowing and find out where we can use the money saved to grow your business even more.

data tracking methods

Through data tracking methods we can manage and create better content to promote your social media. If you are constantly trying new posts and getting no where, we can track what posts get the most likes and reach the most viewers. By doing this we can formulate a plan that will expand your social media more than ever.

For small businesses looking to track website data, employing the correct methods and tools can be the difference between understanding their online performance and navigating blindly. Here are the top methods and corresponding tools often used by small businesses for tracking website data:

  1. Website Analytics: This offers insights into website visitors, their behaviors, and the overall performance of a website.
    • ToolGoogle Analytics is the industry standard. It provides data on traffic sources, user demographics, user behavior, conversion rates, and much more.
  1. Conversion Tracking: Focuses on understanding how users convert into customers or take other desired actions.
    • ToolGoogle Tag Manager combined with Google Analytics can help businesses set up and monitor conversion events, such as form submissions, e-commerce sales, or downloads.
  1. Heatmaps visually represent where users click, move, and scroll on your website.
    • ToolHotjar and Crazy Egg are popular choices. Heatmaps can help businesses understand what content or elements grab users' attention.
  1. Search Console Integration: Monitor organic search traffic, visibility on search engines, and website health.
    • ToolGoogle Search Console provides insights into keywords driving traffic, pages indexed by Google, and any site crawl issues.
  1. Website Performance Monitoring: Ensures your site is fast and responsive.
    • ToolGTmetrix or Google's PageSpeed Insights can offer insights into page loading times and suggestions for improvement.
  1. User Session Recordings: Capture videos of real user interactions on your website.
    • ToolHotjar and FullStory allow businesses to see how users interact with their site, revealing potential usability issues.
  1. A/B Testing & Optimization: Test different versions of website elements to determine which performs best.
    • ToolOptimizely and Google Optimize are platforms that help businesses run A/B tests to improve conversion rates.
  1. Social Media Analytics: If you're promoting your website on social platforms, track which ones drive traffic and engagement.
    • Tool: Platforms like Facebook InsightsTwitter Analytics, and LinkedIn Analytics offer data about social interactions, referrals, and campaign performance.
  1. E-commerce Tracking: For businesses selling products or services online.
    • Tool: The E-commerce feature in Google Analytics provides data on sales, product performance, and the customer buying journey.
  1. Lead and Customer Tracking: Track where your leads and customers come from and their interactions with your business.
  • Tool: CRM systems like HubSpot or Salesforce often have built-in analytics that integrate with your website.
  1. Feedback Tools: Directly gather feedback from users to understand their experience.
  • ToolHotjar and UserVoice allow you to collect feedback via surveys or suggestion boxes.
  1. Link and Campaign Tracking: Understand how specific marketing campaigns or link-sharing efforts perform.
  • ToolGoogle's URL Builder helps create tracked URLs for campaigns, which can be monitored in Google Analytics.

Expert Tip:

By integrating these methods and tools into their digital strategy, small businesses can gain a comprehensive view of their online performance, user behaviors, and areas for improvement. Don't over look your online data.