Data Tracking is the process of recording all data from a companies online footprint. Whether it be data from marketing campaigns, location data, social media, search rankings, website traffic, or reputation, data tracking helps to see what areas need improvement. It is very important to keep these kinds of records because it will be hard to move forward if you don't know where you've been. Data tracking will be able to tell us how to improve marketing strategies because we will keep track of what has worked and what has not worked in the past. It let's us aim small and miss small with your marketing budget to achieve a greater ROI.
Data tracking is very crucial when it comes to growing and expanding your business online. At Digital Red Zone we pride ourselves on never guessing what is best for our clients and this is largely due to data tracking. Data tracking can even be useful when it comes to social media. Let's say you have a Facebook page with five hundred followers and only average one or two likes per post. We will help you create content that will get more likes and engagements based on what the data tells us about your audience.