Display network ads are video and image ads you see when browsing the internet or using your favorite app. They are amazingly effective and affordable branding advertisements that can also generate traffic to your website through clicks. An example of a display network add can be seen as easily as clicking through to https://weather.com/. The display network is not just one network. Although the Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube we have been able to advertise on the many other networks (although smaller) to gain a 99% share.
This means when Digital Red Zone is running your display ads you have a greater coverage area than just going through the Google Display Network. We have the ability to Geo target and data target your audience with this type of advertising which means we can target your potential customers in the areas that are the best for your business using data metrics that are shared by your best customers.
Display Network ads, which typically refer to the visual advertisements on a network of websites outside the primary search engine result pages, offer several advantages for small businesses. Here are the direct benefits:
- Broad Reach: The Display Network, especially Google's Display Network, covers over two million websites, reaching over 90% of internet users worldwide. This extensive reach ensures businesses can access a vast audience across various digital spaces.
- Brand Awareness: Unlike search ads that target specific queries, display ads are more about visibility and brand awareness. The visual nature of these ads ensures that users remember your brand even if they don't click on the ad immediately.
- Retargeting/Remarketing: One of the strongest use cases for Display Network ads is retargeting. You can target users who've previously visited your website, serving ads to remind them of their interest, which can significantly boost conversion rates.
- Flexible Ad Formats: Display ads come in various formats – from static images and animated gifs to interactive rich media and video ads. This diversity allows businesses to be creative and craft compelling narratives.
- Advanced Targeting Options: Display Network platforms typically allow advertisers to target based on user behaviors, specific websites or placements, topics, interests, demographics, and more.
- Cost-Effective: Given the vast reach of the Display Network, the cost-per-impression (CPM) can be relatively low. This affordability means even small businesses with limited budgets can achieve substantial visibility.
- Engagement Metrics: Beyond basic click-through rates, Display Network platforms often provide deeper engagement metrics such as hover times, video views, and interaction rates, helping businesses understand user behavior better.
- Responsive Ads: Some platforms allow for the creation of responsive display ads, which automatically adjust their size, appearance, and format to fit available ad spaces across the Display Network.
- Complement Other Marketing Efforts: Display ads can work hand in hand with other marketing strategies. For instance, display ads can help re-engage users and keep your brand top-of-mind after running a search ad campaign.
- Contextual Targeting: Display networks often use sophisticated algorithms to place your ads on relevant websites based on the site's content. This ensures that your ads are shown in a context that aligns with your offering.
- Geotargeting: For small businesses that rely on local customers, display ads can be set to appear only to users in a specific location, ensuring more targeted visibility.
- Frequency Capping: To avoid ad fatigue and overexposing the same users to your ads, frequency capping can be set, which limits the number of times your ad is shown to a user over a given period.
- Mobile App Advertising: The Display Network also includes mobile apps, allowing businesses to target users while engaging with their favorite apps.
For small businesses, Display Network ads offer a chance to get creative, enhance brand recognition, and engage with users across the web. However, as with all advertising channels, monitoring performance and optimizing campaigns for the best return on investment is crucial.