The Different Kinds of Internet Marketing
Internet Marketing is the process of promoting a business or brand and it's products or services over the internet using tools and techniques that will help create potential clients. Whether it be ads, social media, email, website promotion, viral content, or video creation, all of these marketing techniques involve each other because they are all promoted through the Internet! At Digital Red Zone we will conduct a marketing report based on your niche and figure out the most productive way to promote your business.
Search Engine Optimization (SEO) is the most effective way to market online. It is the process of customizing your website to improve the free, organic, or "natural" placement in the search results on Google. SEO involves adjusting the elements of your website to meet the Google requirements for better ranking while providing a user friendly experience. Social media is becoming a prominent factor for internet marketing because it helps reach potential customers while creating a "brand" for your company. This does not mean it should be your main marketing source because the intent is to not only get sales but create engagement with customers/potential customers. Email marketing is one of the most cost effective ways to promote your company because you can reach a wide network of customers through promotions, ads, giveaways, and newsletters. Influencer marketing is when someone with a strong media presence is paid to promote your product or service to their followers. At Digital Red Zone we do not push this to our clients because this type of marketing only fits certain aspects of different companies.