Digital Ads
Digital ads allow you to work smarter, compete at a larger scale, control your ad costs more efficiently, and create a greater return on investment of your marketing budget.
Get the conversation started! Use the contact form below to give us a little info about your company and what you are looking for. We will be in contact to schedule a conference call or zoom meeting to meet and listen to your goals so that we can help you achieve digital marketing success with digital ad campaigns.
Digital Ad Stats To Know
- The total amount of money spent on digital ads has been rising over the years, even though the rate of increase has fallen slightly. Experts predict that over the next two years, this spending will increase by a staggering $75 billion. Source
- Statistics about small and medium businesses show that the most competitive PPC keywords relate to the financial and legal industries, as well as insurance services. These types of businesses spend more than $1.2 billion per year in PPC advertising on Google. Source
- Google and Facebook still hold the largest share of total U.S. digital ad spending, with 37.2% and 19.6% respectively. Source
- Average advertising costs for small business operations that use Google Ads as part of their online advertising strategy are between $9,000 and $10,000 per month.
- Social media advertising budgets doubled worldwide, from $16 billion in 2014 to $31 billion in 2016.
How Digital Advertising Has Changed
Digital advertising budgets have increased year over year for the last decade. It was calculated that the total advertising expenditure in North America in 2019 amounted to 253.6 billion U.S. dollars.If you follow the money the largest advertisers have steadily moved their advertising spending away from print, radio, and television over the last few years. As digital ads campaigns prove to be easier to track the value of ads and new strategies evolve allowing for the ad campaigns to improve over time, they have seen their budgets increase.
The Top 5 Goals of Digital Advertising
Promote Your Brand
Improve Sales
Generate Leads
Create Larger ROI
Control Ad Costs
Google (Adwords) Ads
The advantage of creating a Google Ads campaign for a small business is that this platform lets you target geographic areas and keywords that your organic search isn’t reaching. Another great strategy is to capture brand search traffic that you cannot legally optimize your website for.
What Are Google Ads?Facebook Ads
Facebook advertising works on a pay-per-click (PPC) advertising model where you pay Facebookevery time a user clicks an ad.There are impression-basedoptions as well where you pay when someone watches a video or views your ad. The advantage of using this platform is the ability to really hyper target your intended audience.
What Are Facebook Ads?Display Network Ads
Display network ads are video and image ads you see when browsing the internet or using your favorite app. They are amazingly effective and affordable branding advertisements that can also generate traffic to your website through clicks.
What Are Display Network Ads?Small Business Display Ads
Displays Ads are perfect for small businesses. They help create a brand reputation for your company, generate website traffic, and give you the ability to reach potential customers in frequently.
Small Business Display AdsRe-targeting Ads
Have you ever looked at a pair of shoes on an eCommerce site? Did you notice an image or advertisement of those shoes following you around as you went to other websites? If you have consider yourself re-targeted. Why are re-targeting ads so popular? A certain percentage of your website visitors leave without buying. Customers may be distracted while browsing, they may need some time to think, or they are researching several options before getting a price. The goal of a re-targeting ad is to place your product, message, or brand in front of potential customers to keep your business “top of mind”.
Advice From The Professionals
" There was a time that for most small businesses their number 1 source of acquiring new business was to place an advertisement in the local phone book. Think about this, they would pay a ton of money for an ad in a book that they hoped someone would open and select them. There was no data to track, you couldn’t edit the ad to make it better at converting into calls, and the book went out to everyone so your ad cost included all the people that had zero chance of ever buying the advertisers product or service. Even worse over time the larger companies were able to acquire the largest spaces and price out the competition. With digital ads you can track your data to improve your campaigns and you can make sure your ad is only in front of real potential customers."
Keir Anderson
CEO/Owner of Digital Red Zone
Deliever Targeted Ads
With our digital advertising campaign we are able to target only potential customers so your ads are not wasted.
Create Greater ROI
Through targeting potential customers we create the perfect digital advertising campaign to bring you more business and get you a greater ROI.
Reach More Potential Customers
With the help of data tracking we are able to find potential customers that are interested in your niche and advertise to them directly.
Compete On Larger Scale
Digital advertising is changing the game of online marketing. Through targeted ads and an unlimited reach, we capture pieces of the market that are most valuable to you.
Digital Ad Tracking
Through data tracking we are able to monitor each ad and determine what works best for your business.
Mainatain Awareness
With our digital advertising campaign we will re-target potential customers that did not conduct business with your company.