Email marketing is the act of sending a commercial message to group of people in hopes of getting something out of it. Email marketing can be used for current or potential clients and it involves sending emails to request business, show advertisements, or solicit sales or donations. When we start an email marketing plan we have three main goals: build trust, loyalty, and brand awareness. Email marketing is a great way to spread the word about new products, sales, or events that may be happening with your company.
Many people seem to believe email is becoming a thing of the past, that is not true. In fact, email marketing could be the best possible strategy for your business. In 2018 a study was conducted to see what marketing technique was most effective. Email marketing beat out social media, SEO, and affiliate marketing. In 2017 a case study was done on users of the internet, over 85% of users have email, beating out search engines by 15% and social media by 22%. Email marketing is still a great strategy to help grow your business and expand your brand awareness.