Email marketing is popular among many organizations for many reasons. Email marketing has many advantages, much cheaper than traditional mail and bill board advertising. Email marketing is also a great way to find out quickly whether the consumer likes what your sending or not. If you send the same kind of promo email twice a month and never get a response, it's probably time to change the template. Email marketing is a great way to find out the consumers behaviors and take advantage of change of their likes and interests. The number one advantage to email marketing is the ultimate reach you have with email marketing. If 85% of internet users have email, the sky is the limit!