The number one strategy we use at Digital Red Zone is personalized messages in our email marketing campaign. Look at it like your trying to get invited into someone's home. You don't just barge in and sit on the couch, and you don't want to overwhelm someone by just trying to sell something. We create personalized messages for every email sent that will spark interest with the viewer and get a response. Another strategy we use is market segmentation. Market segmentation is when we decide where and to whom we want to send your promotional emails. We will not be sending emails to random users just to say we sent them and we do not guess at Digital Red Zone.
One very useful email marketing strategy we use is testing or emails for accuracy, response time, and if the viewer is current or new customer. This will allow us to better target potential customers and improve content based on how your current customers react. At Digital Red Zone we look to improve every day to make you more money!