Social Media Marketing
For clients at Digital Red Zone social media marketing is the process of creating an engaging audience for your company where you can show off your skills and be the leader of your tribe.
Get the conversation started! Use the contact form below to give us a little info about your company and what you are looking for. We will be in contact to schedule a conference call or zoom meeting to meet and listen to your goals so that we can help you achieve digital marketing success with digital ad campaigns.
Social Media Stats To Know
- More than 40% of digital consumers use social networks to research new brands or products. Source
- 71% of consumers who are happy with the customer service they get via social media are likely to recommend that brand to others. Source
- As recently as a few years ago, social media marketing budgets doubled worldwide, from $16 billion to $31 billion. Source
If you have ever used Facebook, Twitter, or Linkedin you have used social media. For most business owner’s social media marketing is simply using these social sites to create traffic and awareness for your product or brand.
So, What is its Purpose?
Your social media pages are the perfect place to show off your great products and services by sharing images and videos with current customers and potential new ones. The purpose of your social media presence is part PR department and part party host. You want to spread your core story and brand awareness while engaging your guests.
Top Social Media Techniques
Promos
Engagements
Post Affinity
Ask Questions
Educate The Consumer
Social Media Marketing Strategies
The best strategy for your social media marketing campaign is to create engagements with the consumer. It is important when creating content to target a certain audience for your posts just like you would for a marketing campaign.
Social Media Marketing StrategiesSocial Media Marketing Techniques
We manage our clients Facebook fan pages with the goal of creating an ever growing engaging audience that we can market too in many ways. We work with our clients to create content that increases brand awareness, educates the consumer, and is a fun environment for the people that follow the page.
Social Media Marketing TechniquesHow To Improve Social Media
At Digital Redzone we will focus on creating the audience for those interested in your type of service. This will not only build you a reputable brand but also gain future marketing prospects.
How To Improve Social MediaTools For Social Media Marketing
There are many tools we use for our social media marketing plans. The goal of the social media plan is to create an ever-growing audience that educates the consumer and gets you more business.
Social Media Marketing ToolsWhy We Create Social Media Brands
"I was like most business owners with a fan page and would post product info or images of a job well done and experienced zero change. So I decided to give the ads a try and again nothing happened. No shares, no likes, even worse no money was made for my hours of expense and lost ad spend. So like most people I quit social media for a while. Then one day an ad caught my eye and I bought a product from them so I could see how they were using Facebook to market their business. That is when it hit me that the secret to social media was to create an audience first then market to them later. That is when Digital Red Zone’s social media marketing plans was born."
Keir Anderson
Owner/CEO of Digital Red Zone
How We Maintain Good Social Media Presence
Lead Your Team
For clients at Digital Red Zone social media marketing is the process of creating an engaging audience for your company where you can show off your skills and be the leader of your tribe.
Show Off Your Product
Your social media pages are the perfect place to show off your great products and services by sharing images and videos with current customers and potential new ones.
The Purpose
The purpose of your social media presence is part PR department and part party host. You want to spread your core story and brand awareness while engaging your guests.
Brand Awareness
We work with our clients to create content that increases brand awareness, educates the consumer, and is a fun environment for the people that follow the page.
Digital Ads
We can use a combination of organic posts and digital ads to create a tidal wave of momentum for your company’s fan page on Facebook.
Power Of Facebook
Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode.
Become A Social Media Star!
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Transforming Balance Medical & Day Spa: A Digital Red Zone Success StoryAt Digital Red Zone, we thrive on challenges. Our recent project with Balance Medical & Day Spa, located in the heart of Irmo, SC, was no exception. Kathy Ames, the spa`s owner, approached us with a clear vision for her business`s digital transformation. She wanted to increase sales, improve brand awareness and attract new clients.The Challenge: Optimizing for Search EnginesThe primary challenge we faced was optimizing the website for search engines. We knew that to achieve Kathy`s goals, we had to ensure that the site was easily discoverable by potential clients searching for medical spas in their local area.We started by conducting comprehensive keyword research with a specific goal: to increase organic traffic. We focused on creating product pages and landing pages optimized with title tags, meta descriptions, header tags and image alt tags.Overcoming Design ChallengesOur team used WordPress to create a responsive design that would provide an optimal viewing experience across a range of devices. This was crucial in ensuring that the site was accessible to all potential clients, regardless of whether they were browsing on their desktop at home or on their mobile device on-the-go.The Results: Increased Traffic and Higher Conversion RatesThe results of our efforts were evident within months. The new website saw a significant increase in traffic, and more importantly, higher conversion rates. This was a clear indication that not only were more people visiting the site, but they were also engaging with the content and taking the desired actions - booking appointments or purchasing products.Positive Client FeedbackThe feedback from Kathy Ames was overwhelmingly positive. She noted an improvement in user experience, with clients complimenting the ease of navigation and the clean, professional design.Content Marketing: Driving Organic TrafficOur work didn`t stop at website design. We knew that to truly maximize the potential of Balance Medical & Day Spa`s online presence, we needed to implement a robust content marketing strategy.We created videos and images aimed at driving organic traffic and generating leads. These were shared across Facebook, Instagram, and LinkedIn, targeting young adults, professionals, parents, and seniors in the local area.Engagement on Social MediaWith an advertising budget of less than $1,000, we focused on fostering engagement through comments, likes, shares, and follows. We updated content monthly to keep it fresh and relevant for the audience.The Future: Monitoring Website PerformanceAs we move forward with Balance Medical & Day Spa`s digital journey, our recommendation is to continue monitoring website performance. This will allow us to make necessary adjustments to maintain high traffic levels and conversion rates.In conclusion, our collaboration with Balance Medical & Day Spa has been a resounding success. It has demonstrated how strategic web design and content marketing can transform a business`s online presence and drive tangible results. At Digital Red Zone, we`re proud to have played a part in this transformation and look forward to future successes. ... See MoreSee Less
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