SEO: What is it?

Search Engine Optimization is the process of growing the quantity and quality of a website traffic to a website through search engines like Google, Bing, etc. SEO is all about marketing your business online to drive more traffic to your website generating more leads and making your business thrive. We do this through a combination of onsite coding and offsite strategies. Through over a decade of tracking data daily, testing and studying changes in the industry, we know what it takes to be ranked highly by the algorithms of Google, Yahoo and Bing.

SEO chart

SEO is also a form of online marketing, it considers how the search engines work and the algorithms Google uses to rank websites. SEO also takes into consideration what people search on the web, keywords typed into the search engines for products or services, and what search engines are preferred by their target audience. The main goal of SEO is get your website ranked higher in the search engine results page (SERP). This will eventually lead to visitors of the website becoming customers.