Online Reputation Management, sometimes abbreviated as ORM, focuses on the management of products and services found on search engines. For most people, the first thing they do before hiring a business is research multiple competing companies on Google. Your business has to survive these challenges hundreds and even thousands of times a year. Think of all the potential loss if your company’s reputation is being sullied by negative articles or reviews. While we can’t actually remove those negative articles and reviews from the internet, what we aim to do is replace that negative content in the search engine results page (SERP) with content that shows your company in a better light.
Reputation Management really boils down to how people view your business as a whole. If people have had a good experience with your business product or service, odds are they will leave positive content or tell others about the positive aspects of your business. Over the past years online research has skyrocketed and 96% of people will Google the name of a company or the service they are looking for. When people do this they will read the reviews left about the product or service; making it imperative to have a good online reputation.