Small businesses can use display ads for the following strategies:
Co-branding –Your message and logo showing up on an authoritative website Ex. usatoday.com creates a co-branding opportunity to potential customers. They trust the info on the site they are on and the more they see your logo and message on that site the more they will be branded to your company as well.
Branding –Due to the targeting and affordability your logo and message can be shown to tens of thousands of viewers repeatedly. Unlike traditional branding in print your ad can create call to action which allows the viewer to click over to your website and into your sales funnel.
Generate website traffic –Creating an ad in the display network which has a call to action such as a coupon or sale allows your business to capture highly converting traffic to your website.
The big advantage of display ads is their ability to reach your potential customers everywhere with a high frequency. As your customers use digital devices, they will see your message and brand over and over again.
Small businesses can use display ads for the following promotions:
- Promote events
- Create brand awareness
- Re-target website traffic
- Sell products
- Capture leads
Our Goal When Managing Your Display Ad Campaign:
- Maximize impressions
- Maximize hyper targeted clicks
- Optimize for the lowest cost per conversion