Eric Schmidt, former CEO of Google, claims that Google isn’t about blue links
It’s about organizing the world’s information,” said former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Eric Schmidt, former CEO and executive chairman of Google, said earlier today that it’s all about organizing information. Google is changing. In the new world, AI will provide answers, not a list of websites for people to click on and find the answer for themselves.
Why we care.
While Schmidt is no longer in a leadership role at Google, he knows better than most what Google is likely to look like in the next few years. Meanwhile, current Google CEO Sundar Pichai has indicated search as we’ve known will substantively change within the next decade – including most recently when he said it is evolving toward Search Generative Experience.
AI and advertising. Schmidt believes Google will be able to monetize AI answers and AI will improve advertising:
“What better tool than the arrival of AI to do that better? Schmidt believes Google will be able to monetize AI answers and AI will improve advertising:“What better tool than the arrival of AI to do that better? You betcha. When I worked there, I used early versions of AI advertising to improve the effectiveness of the advertising. “AI is under-hyped.
- It is also important to note that the arrival of non-human intelligence is near. Schmidt thinks AI is actually “underhyped”:
“It’s coming, it’s here, it’s about to happen. It’s a gradual process. We used to say twenty years. The interview. The interview.
- You can watch the full interview
.https://www.youtube.com/watch?v=YfHZYv2FUjEhereNew on Search Engine Land
Danny Goodwin is the Managing Editor at Search Engine Land & Search Marketing Expo SMX, a position he has held since 2022. He joined Search Engine Land as Senior Editor in 2022. He also manages Search Engine Land’s SME program (Subject Matter Expert). He also helps to program U.S. SMX. Since 2007, Goodwin has edited and written about the latest trends and developments in digital marketing and search. He was previously Executive Editor of Search Engine Journal from 2017 to 2022, managing editor of Momentology between 2014 and 2016 and editor of Search Engine Watch between 2007 and 2014. He has presented at major search conferences, virtual events and been sought out for his expertise in a variety of publications and podcasts.