TikTok launches new AI ad script generator
TikTok launched a new AI tool for free that allows users to create scripts within seconds. This feature is called Script Generator and it’s available to all TikTok users who have a desktop TikTok account. The Script Generator is a tool that will help advertisers generate scripts. The tool is free and if you don’t like the scripts, you can run your inquiry again as many times as you like. After entering all the necessary information, click on TikTok Creative CenterGenerate Scripts
. This will generate various video scripts that include hooks, scenes and calls to action, as well as visual/audio cues. As with any AI-generated content there is the risk that inaccurate information will be published. Advertisers that rely on this method alone may find that their content loses its originality and becomes generic. AI content is generated using current trends, which can be detrimental to branding. This could lead to a decrease in engagement. What has TikTok stated? According to the company, digital marketers should not rely on AI-generated scripts because there is a high risk of errors. In a press release, it explained:
“TikTok makes no promises or guarantees about the content generated by Script Generator. You are solely responsible for any content you create using Script Generator, including ensuring that it is accurate and complies with applicable laws and regulations. This content is not endorsed, sponsored or approved by TikTok.” You are solely responsible for any content created using Script Generator, including ensuring that such content is accurate and complies with applicable laws and regulations, and this content is not endorsed, sponsored, or approved by TikTok.”However,
, Google’s Head of Creative Partnerships APAC, praised the new tool, stating:“TikTok are streets ahead in their genuine understanding of creative’s importance.”Get the daily newsletter search marketers rely on.
The big picture: While AI-generated content can be a great PPC tool (see: A Google Ads script that uses GPT to write RSAs), AI auto-generated content is not always accurate (as stressed by TikTok). While AI-generated content can be a great PPC tool (see: A Google Ads script that uses GPT to write RSAs), AI auto-generated content is not always accurate (as stressed by TikTok).