TikTok launches text posts

TikTok is rolling out text posts for the first time.

Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option.

Now, creators have that additional resource to connect with their audiences, enabling them to spread their messages through poems, lyrics and any other written content on TikTok.

Why we care. Giving brands the option to share text content is another way they can engage and reach their audience. Text posts are more appealing to some TikTok users than live videos. Marketers can now reach an audience they may not have been able to reach before. New features

. To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including:Stickers

• : TikTok has a range of stickers that creators can use to enhance their text posts.Tags and hashtags
• : In the same way that you can with video and photo posts, tags and hashtags can also be used with text posts.Background colors:
• Content creators can choose a color to layer behind their text to make their message pop. Sound:
• TikTok has stressed that sound is a vital part of the user experience, so it has given brands the option to add sound to their text posts.Draft and discard:
• If a creator doesn’t want to publish a text post they’ve been working on, they can save it in drafts to return to later, or discard it.How it works.

TikTok’s new text-post feature simplifies the creation of content. You can now start typing on the text creation page. Choose text and you’ll be taken to the text creation page where you can start typing.Enhance your text post:

• After writing out your text post, enhance it by using some of the features mentioned earlier, such as stickers, hashtags and sound, to make it as engaging for the user as possible.Publish:
• Once you’re happy with your end product, share your message with your followers.Get the daily newsletter search marketers rely on.
• What has TikTok said? TikTok announced its expansion of text posts in a newsroom statement. A spokesperson stated: “We are thrilled to announce that text posts will be expanded on TikTok. This new format allows creators to express themselves and share their ideas in a more creative way.” With text posts, TikTok is expanding its boundaries for content creation. We’re giving written creativity, which we’ve seen expressed in captions, comments, and videos, a space to shine. “

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Nicola Agius, who joined Search Engine Land in 2023, is the Paid Media editor. She is responsible for paid search, social media, retail and other areas. She was previously the SEO Director for Jungle Creations, overseeing multiple websites’ editorial strategy. She has worked in journalism for over 15 years and previously at OK! She has worked at OK! Magazine (2010-2014), Mail Online(2014-2015), Mirror(2015-2017), Digital Spy(2017) and The Sun (2018). She has also worked with SEO agency Blue Array in the past to co-author a bestselling Amazon book titled ‘Mastering Inhouse SEO’.