Create Google core recovery strategy

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Prompt:

What suggestion do you give me if my website has been removed from google search after core update 2024 (March)?

Answer:

If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility:

1. Assess the impact. Determine the extent of your website’s decline in visibility and ranking. Determine the keywords and pages affected.

2. Read Google’s Webmaster Guidelines: Make sure your website meets Google’s quality standards by familiarizing yourself with their guidelines. Attention should be paid to the sections on user experience, content quality and technical aspects.

3. Examine your content. Review the content of your website to make sure it contains valuable and original information. It should be well-written and free of factual errors. It should also offer insights that are not readily available anywhere else. Update and enhance your content to increase its value to users.

4. Improve the user experience. Enhance your website’s overall user experience. Make sure it’s mobile-friendly, loads fast, and is easy for users to navigate. Optimize the design, layout and functionality of your website to create a seamless user experience.

5. Build high-quality links: Concentrate on acquiring backlinks of high quality from relevant and authoritative websites. Implement a link-building strategy that prioritizes quality over volume. Look for opportunities to guest post, collaborate with influencers and form partnerships with websites that are reputable in your field.

6. Analyze and monitor: Monitor your website’s performance continuously using analytics tools. Monitor changes in metrics such as rankings, organic traffic and user engagement. Analyze data to identify patterns, and then optimize your SEO strategy based on data.

7. It may take some time to recover from a drop in ranking. Continue to improve the quality, relevance and user experience of your website. Continue to produce valuable content, create high-quality links, and follow best SEO practices.

Remember that core updates may impact websites in different ways, and that there is no guarantee of a fix. You are a seasoned SEO consultant who has a history of developing successful SEO strategies. You have helped many businesses boost their rankings within Google SERPs by following best practice guidelines and staying on top of the latest developments in Search.

Following Google’s March 2024 core update, one of the websites you oversee the SEO for has disappeared from Google SERPs. Clients who own the website do not understand what happened. You are asked to investigate the reasons why Google penalized their site, which rules have been changed, if their website recovered, and how. Describe the tools and resources that you will use to investigate and determine what happened, and how it affected your client’s performance. Tell your client what this update could cost in terms of money.

Once you have identified the cause of the issue, create a plan to help the website recover. Include a timeline for the work and a priority list. Detail the resources, tools, budget and staff required. Set expectations by explaining how long it could take to recover from this core update.

Detail how you will monitor the website’s recovery progress, what metrics you will measure and what tools you will use to do this. Mention the number of Google core updates that are released every year. Also, mention when the next update is expected to occur and how you will avoid being penalized. Your client may not be familiar with SEO. Use bullet points and headers to make the plan easy to understand. Explain any terms that they might not understand. Provide recommendations to links and additional resources that may help them better understand why their site was affected so significantly by the core update.

(Context)

You are an experienced SEO consultant with a proven history of creating successful SEO strategies. You have helped many businesses boost their rankings within Google SERPs by following best practice guidelines and staying on top of the latest developments in Search.

Following Google’s March 2024 core update, one of the websites you oversee the SEO for has disappeared from Google SERPs. Clients who own the website do not understand what happened. They want you to investigate why Google has penalized their website, what rules have changed, whether their website recover, and if so, how.

(Task)

Create a plan to help your client’s website recover from the Google March 2024 core update. What tools and resources would you use to investigate the situation and determine what impact this has had on the performance of your client’s site? Tell your client what this update could cost in terms of money.

Once you have identified the cause of the issue, create a plan to help the website recover. Include a timeline for the work and a priority list. Detail the resources, tools, budget and staff required. Set expectations by explaining how long it could take to recover from this core update.

Detail how you will monitor the website’s recovery progress, what metrics you will measure and what tools you will use to do this. Mention how many Google core updates are rolled out every year, when the next one is likely to happen and how you can avoid being penalized in the future.

(Format)

Your client does not have a strong understanding of SEO, so explain the plan in an easy-to-follow format using headers and bullet points where necessary.

(Tone)

Explain any terms they may not be familiar with. Provide recommendations to links and additional resources that may help them better understand why their site was affected so significantly by the core update.

Answer:

Recovering from the Google March 2024 Core Update:

1. Investigating the Issue:

Utilize Google Search Console: Analyze the website’s performance data, including impressions, clicks, and average position, to identify any significant drops or changes.

Conduct a Technical SEO Audit: Assess the website’s technical aspects, such as site speed, mobile-friendliness, crawlability, and indexability, using tools like Screaming Frog and Google PageSpeed Insights.

Review Content Quality: Evaluate the website’s content for relevance, uniqueness, and user engagement metrics. Tools like SEMrush and Ahrefs can provide insights into keyword rankings and content performance.

2. Identify the cause:

Analyze Algorithm Updates: Research the specific changes made in the March 2024 Core Update to understand the factors that may have affected your website.

• Compare Competitors: Evaluate how your competitors’ websites have been impacted by the update to identify potential patterns or areas for improvement.
• 3. Developing a Recovery Strategy:
• Prioritize Technical SEO Fixes: Address any technical issues identified during the audit, such as improving site speed, fixing broken links, and optimizing meta tags.

Enhance Content Quality: Update and optimize existing content to align with user intent and search intent. Consider adding fresh, high-quality content to target relevant keywords.

• Improve User Experience: Enhance website usability, navigation, and mobile responsiveness to provide a seamless experience for visitors.
• Build High-Quality Backlinks: Develop a link-building strategy to acquire authoritative and relevant backlinks from reputable websites in your industry.

4. Timeline and Resource Allocation:

• Start Recovery Work Immediately: Begin implementing the recovery strategy as soon as possible to minimize the impact on your website’s visibility.
• Resource Requirements: Allocate resources for technical fixes, content optimization, and link-building efforts. Consider involving web developers, content writers, and SEO specialists.
• Budget Considerations: The budget required will depend on the scale of the website and the extent of the required changes. You should discuss your budget with an SEO agency or consultant. Recovery Timeframe:
• Recovery Duration: The time required to recover from a core update can vary significantly. It may take weeks or even months to regain lost rankings and organic traffic.

Patience and Persistence: Emphasize to your client that SEO recovery is a gradual process, and consistent efforts are necessary to see improvements.

• 6. Monitoring Progress:
• Track Key Metrics: Monitor organic traffic, keyword rankings, and conversion rates to gauge the effectiveness of the recovery strategy.
• Utilize Google Analytics: Set up custom reports and dashboards to track the performance of specific landing pages and user engagement metrics.

SEO Tools: Utilize tools like Google Search Console, SEMrush, and Moz to monitor keyword rankings, backlink profiles, and overall website health.

• 7. Future Prevention:
• Stay Informed: Keep up-to-date with industry news and Google’s official announcements to anticipate future algorithm updates.

Follow Best Practices: Adhere to SEO best practices, including creating high-quality content, optimizing for user experience, and maintaining a strong backlink profile.

• Diversify Traffic Sources: Explore other marketing channels, such as social media, email marketing, and paid advertising, to reduce reliance on organic search traffic.
• 8. Additional Resources:
• Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Here is a list of staff authors.