Smarter customer engagement throughout the customer journey
Customers expect personalized, timely offerings. Marketers are now challenged to deliver these tailored, personal experiences that respond to their specific needs.
This shift has led to enterprises embracing customer-centric strategies in order to foster customer loyalty, drive smarter engagement and capture revenue opportunities. Those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.
Learn how The Washington Post is executing personalized customer experiences as a key engagement driver to power use cases from acquisition to win back.
Register today for “Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle,” presented by ActionIQ.
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About The Author
Cynthia Ramsaran, director of custom content for Third Door Media (publishers of Search Engine Land & MarTech), is Cynthia Ramsaran. Cynthia is a multi-channel storyteller who has over 20 years of experience in content marketing and editorial. Her expertise includes the manufacturing, finance, and gaming industries. CNBC.com’s writer/producer was her experience. KPMG also produced thought leadership. Cynthia is originally from Queens, NY. She received her Bachelor’s degree and MBA from St. John’s University.