Google addresses Impression Share and Auction Insights reporting issue
Impression Share and Auction Insights data may be incorrect for some advertisers reports.
Google has just announced an issue regarding Impression Share and Auction Insights reporting data.
What Google says. This has been a known issue since August 3 and Google is working on a resolution. An update will be provided by August 6. Google says the issue has no impact on ads serving or automated bidding strategies.
Why we care. Advertisers experiencing issues with either of these data reports should keep checking the ads status dashboard for updates.
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Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.