Search Engine Land’s Top 10 PPC Expert Columns of 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display.

What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts.

Learn how to avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns. (By Menachem Ani. Published on Jan. 17. It is difficult to get Performance Max working for lead generation without offline conversion data. Here’s what you can try. (By Menachem Ani. Published on February 14. (By Adriana Stein. (By Adriana Stein. Published December 1. Learn how to improve or maintain your performance on Google Ads, and prepare yourself for the removal these high-quality audiences. (By Chelsea So. Published on March 1, 2019. Google Ads has fundamentally changed the way that recommendations are made. You should be very cautious when applying any recommendations. (By Greg Finn. Published on Jan. 5. Learn about the Hagakure Method, a modern Google Ads Management approach that combines simplicity and automation to achieve better results. (By Benjamin Wenner. Published October 5. Use this script to give GPT facts about your account, and you will get a summary of performance that can be shared among clients and stakeholders. (By Frederick Vallaeys. Published June 5. Published June 5. (By Jason Tabeling. Published August. 31. This script will help you to maximize the number of RSA Assets and boost your Paid Search Campaigns. (By Frederick Vallaeys. Published on April 13, 2019. Learn how to use the ChatGPT tool to boost your paid search without sacrificing authenticity, strategy or creativity. (By Amy Hebdon. Published February 1. )