Google Ads Pilots conversions account-level diagnostic tab

Google Ads is testing a conversions account level diagnostic tab in alpha.

A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon.

Why we care. This new feature gives deeper insights into your current measurement setup, allowing you to assess what’s effective and what’s not, and make necessary changes to improve the performance of your ads.

How it works. The diagnostic tab delivers weekly updated data, offering enriched insights that enable you to:

• Monitor the current setup of your Google Ads account.
• Adopt privacy-preserving solutions (such as Sitewide tagging and Consent Mode).
• Fix issues with your measurement of campaigns.

First look. The new feature was first spotted on X by SMX Next Speaker and Google Ads Expert Thomas Eccel who wrote:

Thomas:

• More Accounts rolled out for the Account level Conversion Diagnosis Tab. Helps get a robust conversion measure for 2024.”
• “Lets analyze your current measurement set-up, validate that features are working and new measurement features & alerts.”

What are conversions? A conversion occurs when a user performs a certain action after viewing or clicking an ad in the Display Network. Conversions can be anything from installing a mobile application to signing up for a mailing list. Account level is the most important layer in Google Ads for managing PPC. It deals with billing, permissions of users, and basic settings across all campaigns. Account-level changes, like tracking templates, ad extensions, and negative keywords, automatically apply globally to relevant campaigns.

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