This year, 20% of CMOs will invest less in SEO and paid search.
But it’s not all bad news for search marketing.
Search advertising.
Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to increase investment in this channel.SEO.
While SEO was identified by 20% as a channel to reduce investments this year, 46% CMOs planned to increase their SEO budget. But it’s not all bad news for search marketing.Search advertising.
Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to increase investment in this channel.SEO.
While SEO was identified by 20% of the survey respondents as a channel to reduce investment this year, 46% of CMOs planned to increase their SEO budget.
Surprisingly, 53% of CMOs planned to invest more in social advertising, compared to 14% who are decreasing investment. Two other categories that can expect more budget in 2023: digital video advertising and influencer marketing.Here’s the full chart from Gartner:
Source: Gartner 2023 CMO Spend and Strategy SurveyWhy we care.
Organic search and paid searches are proven marketing channels which can help brands drive visibility, brand recognition, leads, revenue and profit. If you aren’t investing in search, you’re potentially taking money off your table.Dig deeper.
SEO vs. PPC: Differences, pros, cons & an integrated approachBudget woes.
Source link Marketing budgets are flat – and 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. CMOs will need to be smart about how they allocate their budget. 01001010410 In March and April of 2023, CMOs and other marketing leaders were interviewed. The respondents were from North America and Europe and represented a variety of industries and companies, with the majority reporting an annual revenue over $1 billion.