Marketing resources
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What is anchoring?
The car lot anchoring example illustrates anchoring bias, a cognitive shortcut where your brain relies too heavily on the first piece of information it receives (the "anchor") when making decisions.
How It Works at a Car Dealership
1. The High Anchor: You walk onto a car lot with a specific budget in mind, and the salesperson first shows you a luxury sports car or a high-end model priced at $80,000 or $100,000.
2. The Shift: After you realize that vehicle is far out of your price range, the dealer walks you to the back of the lot or shows you a mid-range sedan priced at $30,000.
3. The Distortion: Because your mind is still fixed on the $100,000 price tag, the $30,000 car suddenly feels like a massive bargain—even if it is still overpriced or has less value.
Most business owners can't craft a single offer. Let alone one that uses a psychological marketing strategy.
We can help with this……..
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Ton of stuff not working. If we manage your email it still works so you still have to work. Sorry 🙂
Downdetector – Check real-time service problems and outages | US
downdetector.com
Check if services are down based on real-time user reports. Downdetector shows live status updates and outages people are experiencing.1 CommentsComment on Facebook
How to Add Your Business to ChatGPT | Claim and Verify Your Listing
Watch me set it up: youtu.be/ejckh7QwISE
Can you add your business to ChatGPT? In this Ask Keir video, I walk through finding a business in ChatGPT Business Hub, claiming it, completing verification, and adding the details customers need to see.
You’ll see how to check that the listing matches your business, verify ownership by phone or a DNS record, complete the identity and business review, and fill out your description, contact information, photos, location, and hours. I also explain why the product-feed option is for products, not ordinary services.
Start here: openai.com/business/businesses-in-chatgpt/
Business hub: chatgpt.com/business-hub
A complete profile is one way to keep your business information accurate and accessible. It does not guarantee that ChatGPT will recommend or cite your business. The setup screens and requirements may change.
Have a digital marketing question? Ask Keir at Digital Red Zone. No selling, just answers.
#AskKeir #ChatGPTBusiness #SmallBusinessMarketing
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